Colin Shaw
- Auteur
Expertise volgens het gepubliceerde werk: klantpsychologie, klanten winnen, net promoter score, emotionele marketing, hersenwerking
Boeken van Colin Shaw
Colin Shaw
The DNA of customer experience
Show me the money! roept de vertwijfelde manager uit de oude garde als hij wanhopig probeert om te gaan met standaardiserende markten, het verlies van onderscheidend vermogen en de onvermijdelijke impact hiervan op de winstgevendheid.
Meer
Colin Shaw
John Ivens
Building Great Customer Experiences
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success.
Meer
Colin Shaw
Revolutionize Your Customer Experience
In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation.
Meer
Colin Shaw
Deciding What We Watch
Television and radio are found in almost every home. This book asks what, if any, are the limits that broadcasters should observe in a free society and how are they to be agreed?
Meer