Kenneth Le Meunier-Fitzhugh
- Auteur
Boeken van Kenneth Le Meunier-Fitzhugh
David Jobber
Geoffrey Lancaster
Kenneth Le Meunier-Fitzhugh
Selling and Sales Management
Fully updated with the latest case studies, practical exercises and examples, the new edition covers leading research into the use of technology, social media and artificial intelligence to enhance the selling process.
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Kenneth (University of East Anglia) Le Meunier-FitzHugh
Kenneth Le Meunier-FitzHugh
Kenneth Le Meunier-FitzHugh
Marketing
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
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Kenneth Le Meunier-FitzHugh
Kenneth Le Meunier-FitzHugh
Tony Subject Group Leader - Strategy, Operations and Economics Senior Lecturer & Senior Teaching F
Tony Douglas
Achieving a Strategic Sales Focus
The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.
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