Ilan Alon
- Auteur
Boeken van Ilan Alon
Ilan Alon
Eugene Jaffe
Christiane Prange
Donata Vianelli
Global Marketing
'Global Marketing', 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp.
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Ilan Alon
John R. McIntyre
Business Education in Emerging Market Economies
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in the context of industrializing economies.
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Ilan Alon
Victoria Jones
J. McIntyre
Innovation in Business Education in Emerging Markets
Emerging market economies account for eighty percent of the world's population and some 75% of its trade growth in the foreseeable future, following US Department of Commerce data.
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Christoph Lattemann
Wenxian Zhang
Ilan Alon
China's Belt and Road Initiative
Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age.
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Ilan Alon
Marc Fetscherin
P. Gugler
Chinese International Investments
This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas.
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