Ilan Alon
- Auteur
John R McIntyre
Boeken van Ilan Alon
Ilan Alon
Eugene Jaffe
Christiane Prange
Donata Vianelli
Global Marketing
'Global Marketing', 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp.
Meer
Ilan Alon
John R. McIntyre
Business Education in Emerging Market Economies
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in the context of industrializing economies.
Meer