Boeken van Ilan Alon
Ilan Alon
Eugene Jaffe
Christiane Prange
Donata Vianelli
Global Marketing
€ 117,57
'Global Marketing', 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp.
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Ilan Alon
The Internationalization of US Franchising Systems
€ 180,91
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize.
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Ilan Alon
Marc Fetscherin
P. Gugler
Chinese International Investments
€ 61,99
This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas.
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Wenxian Zhang
Ilan Alon
Christoph Lattemann
China's Belt and Road Initiative
€ 244,99
Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age.
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Wenxian Zhang
Ilan Alon
Christoph Lattemann
Huawei Goes Global
€ 159,59
Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China’s technology giant.
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Ilan Alon€ 117,57
Ilan Alon€ 180,91
Ilan Alon€ 61,99
Wenxian Zhang€ 244,99
Wenxian Zhang€ 159,59