Colin Gilligan
- Auteur
Professor in marketing op de Sheffield Hallam University.
Professor in marketing op de Sheffield Hallam University.
Colin (Emeritus Professor, University of Sheffield, UK) Gilligan
Boeken van Colin Gilligan
Richard Wilson
Colin Gilligan
Strategic Marketing Management
In 'Strategic Marketing Management' worden de vijf strategische fasen stap voor stap doorlopen. Er is aandacht voor de veranderende rol van marketing, het analyseren van marketing capability, e-marketing, branding en Customer relationship management (CRM).
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Colin Gilligan
Robin Lowe
Marketing and General Practice
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples.
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Colin (Emeritus Professor, University of Sheffield, UK) Gilligan
Colin Gilligan
Martin Hird
International Marketing (RLE International Business)
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context.
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Richard M.S. Wilson
Colin Gilligan
Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike.
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Colin Gilligan
Robin Lowe
Marketing and Healthcare Organizations
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private sector.
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