Majken Schultz
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Boeken van Majken Schultz
Majken Schultz
Mary Jo Hatch
Carl Larsen
Expressive Organization
'Expressive Organization' zet huidige opvattingen over organisatie-identiteit, reputatie en branding naast elkaar.
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Oriol Iglesias
Nicholas Ind
Majken Schultz
Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
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