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Expressive Organization

Ingenaaid Engels 2000 9780198297796
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Samenvatting

Hoe creëert de organisatie een sterke reputatie? Wat zijn de implicaties van corporate branding op organisatorische structuren en processen? Hoe ontdekken organisaties hun identiteit?

'Expressive Organization' zet huidige opvattingen over organisatie-identiteit, reputatie en branding naast elkaar.

Specificaties

ISBN13:9780198297796
Taal:Engels
Bindwijze:ingenaaid
Aantal pagina's:320
Druk:1
Verschijningsdatum:17-8-2000

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Over Mary Jo Hatch

Mary Jo Hatch, Professor of Organization Theory, Cranfield School of Management, UK.

Andere boeken door Mary Jo Hatch

Inhoudsopgave

1. Introduction: Why the Expressive Organization?

Part 1: Rethinking Identity
- Mary Jo Hatch and Majken Schultz:
2. Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations
- Jay B. Barney and Alice C. Stewart:
3. Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations

Part 2: The Symbolic Marketplace
- Wally Olins:
4. How Brands are Taking over the Corporation
- Paul du Gay:
5. Markets and Meanings: Re-imagining Organizational Life

Part 3: Reputation and Strategy
- Charles J. Fombrun and Violina P. Rindova:
6. The Road to Transparency: Reputation Management at Royal Dutch/Shell
- Janet M. Dukerich and Suzanne M. Carter:
7. Distorted Images and Reputation Repair

Part 4: Organizations as Brands
- Kevin Lane Keller:
8. Building and Managing Corporate Brand Equity
- Simon Knox, Stan Maklan, and Keith Thompson:
9. Building the Unique Organization Value Proposition

Part 5: The Value of Storytelling
- Cees B. M. van Riel:
10. Corporate Communication Orchestrated by a Sustainable Corporate Story
- Gordon G. Shaw:
11. Planning and Communicating Using Stories
- Mogens Holten Larsen:
12. Managing the Corporate Story
- Jan Mouritsen:
13. Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation

Part 6: Communicating Organizations
- Jan Mouritsen:
14. Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation
- Paul A. Argenti and Janis Forman:
15. The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy
- Lars Thøger Christensen and George Cheney:
16. Self-Absorption and Self-Seduction in the Corporate Identity Game
- Barbara Czarniawska:
17. Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Sciences and Fiction

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