Boeken van Muzaffer Uysal
Nina Prebensen
Joseph Chen
Muzaffer Uysal
Creating Experience Value in Tourism
€ 73,80
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others.
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Muzaffer Uysal
Daniel Fesenmaier
Communication and Channel Systems in Tourism Marketing
€ 76,16
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region?
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Nina Prebensen
Joseph Chen
Muzaffer Uysal
Co - Creation in Tourist Experiences
€ 255,76
The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider.
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Francis Noe
Muzaffer Uysal
Vincent Magnini
Tourist Customer Service Satisfaction
€ 279,46
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other.
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Erdener Kaynak
Muzaffer Uysal
Global Tourist Behavior
€ 279,46
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before.
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Nina Prebensen€ 73,80
Muzaffer Uysal€ 76,16
Nina Prebensen€ 255,76
Francis Noe€ 279,46
Erdener Kaynak€ 279,46