Boeken van Muzaffer Uysal
Nina Prebensen
Joseph Chen
Muzaffer Uysal
Creating Experience Value in Tourism
€ 73,80
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others.
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Francis Noe
Muzaffer Uysal
Vincent Magnini
Tourist Customer Service Satisfaction
€ 279,46
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other.
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Nina Prebensen
Joseph Chen
Muzaffer Uysal
Co - Creation in Tourist Experiences
€ 255,76
The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider.
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Muzaffer Uysal
Daniel Fesenmaier
Communication and Channel Systems in Tourism Marketing
€ 76,16
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region?
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Muzaffer Uysal
Daniel Fesenmaier
Joseph O'Leary
Recent Advances in Tourism Marketing Research
€ 78,01
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research.
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Nina Prebensen€ 73,80
Francis Noe€ 279,46
Nina Prebensen€ 255,76
Muzaffer Uysal€ 76,16
Muzaffer Uysal€ 78,01