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Boeken van Hermawan Kartajaya

Philip Kotler Hermawan Kartajaya Iwan Setiawan
Marketing 5.0
1 beoordelingen
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
Philip Kotler Hermawan Kartajaya Iwan Setiawan
Marketing 4.0
23 beoordelingen
'Marketing 4.0' beschrijft een totaal nieuwe manier om naar marketing te kijken en geeft vernieuwende inzichten in hoe klanten vandaag de dag beslissingen nemen. Meer
Philip Kotler Hermawan Kartajaya Iwan Setiawan
Marketing 3.0
0 beoordelingen
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Meer
Philip Kotler Hermawan Kartajaya S. David Young
Attracting Investors
0 beoordelingen
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing–based approach to raising capital from investors. Meer

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