Arch Woodside
- Auteur
Boeken van Arch Woodside
Mark Glynn
Arch Woodside
Business-to-Business Marketing Management
Dit boek biedt brede en toegankelijke informatie, cases en strategieën op het terrein van business to business marketingmanagement.
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Arch Woodside
Measuring the Effectiveness of Image and Linkage Advertising
Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.
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Arch Woodside
Rouxelle de Villiers
Roger Marshall
Incompetency and Competency Training
This book covers theory and practice of competency and incompetency training. ‘Incompetency training’ includes formal and informal instruction that consciously (purposively) or unconsciously imparts knowledge, attitudes, beliefs, and behavior (including procedures) that are useless, inaccurate, misleading, and/or will lower performance outcomes of the trainee versus no training or training using alternative training methods.
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Josef Mazanec
Geoffrey Crouch
Arch Woodside
Consumer Psychology of Tourism, Hospitality and Leisure, Volume 2
This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research.
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Robert Pitts
Arch Woodside
Creating and Managing International Joint Ventures
To understand international joint ventures (IJV) creation and management one has to know how cross-border firms actually decide to form and operate a new company jointly.
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