Part One: CONSUMERS AND DESTINATIONS 1: Developing Operational Measures for the Components of a DestinationCompetitiveness/Sustainability Model: Consumer versus Managerial Perspectives, JR Brent Ritchie, G I Crouch and S Hudson 2: Destination Images and Consumer Confidence in Destination Attribute Ratings, RR Perdue 3: Breaking the Rules: Cognitive Distance, Choice Sets and Long-Haul Destinations, THarrison-Hill 4: The Impact of Seemingly Minor Methodological Changes on Estimates of Travel andCorrecting Bias, Jay Beaman,Jeff Beaman, J T O' Leary and S Smith Part Two: DECISION PROCESSES 5: A Review of Choice Modelling Research in Tourism, Hospitality and Leisure, G I Crouch and J J Louviere 6: Qualitative Comparative Analysis of Travel and Tourism Purchase-Consumption Systems, R L King and A G Woodside 7: Representing and Predicting Tourist Choice Behaviour: A Rule-Based vs. Utility-Based Approach, M van Middelkoop,A W J Borgers, T Arentze and H J P Timmermans 8: Two Means to the Same End: Hierarchical Value Maps in Tourism - Comparing the Association Pattern Technique with Direct Importance Ratings, A Zins Part Three: CONSUMER SEGMENTS 9: Segmenting Travel on the Sourcing of Information, T Bieger and C Laesser 10: 'Nowhere Left to Run': A Study of Value Boundaries and Segmentation Within the Backpacker Market of New Zealand I Ateljevic and S Doorne 11: Using Internet Technology to Request Travel Information and Purchase Travel Services: A Comparison of X'ers, Boomers and Mature Market Segments Visiting Florida, M A Bonn, H Leslie Furr and A Hausmann 12: Which Determines Our Leisure Preferences: Demographics or Personality? R L McGuiggan Part Four: SEGMENTATION METHODOLOGY 13: A New Psychographic Segmentation Method using Jungian MBTI Variables inthe Tourism Industry, J Y Gountas and S (Carey) Gountas 14: K-Means vs. Topology Representing Networks: Comparing Ease of use for Gaining Optimal Results with Reference to Data Input Order, A Ganglmairand B Wooliscroft 15: Behavioural Market Segmentation Using the Bagged Clustering Approach basedon Binary Guest Survey Data: Exploring and Visualizing Unobserved Heterogeneity, S Dolnicar and F Leisch 16: Mastering Unobserved Heterogeneity in Tourist Behaviour Research, JAMazanec Part Five: CONSUMPTION, EVALUATION AND DIS/SATISFACTION 17: The Consumption of Tour Routes in Cultural Landscapes, T Oliver 18: Evaluating Heritage Visitor Attractions from the Consumer Perspective: A Focus on Castlefield Urban Heritage Park in Manchester, UK, P Schofield 19: A Critical Review of Approaches to Measure Satisfaction with TouristDestinations, M Kozak 20: A Review of Comparison Standards used in Service Quality and Customer Satisfaction Studies: Some Emerging Issues for Hospitality and TourismResearch, Y Ekinci, M Riley and J S Chen 21: The Antecedents and Consequences of Vacationers' Dis/satisfaction: Talesfrom the Field, A Decrop