Arch Woodside

Dit boek biedt brede en toegankelijke informatie, cases en strategieën op het terrein van business to business marketingmanagement. Meer

This book covers theory and practice of competency and incompetency training. ‘Incompetency training’ includes formal and informal instruction that consciously (purposively) or unconsciously imparts knowledge, attitudes, beliefs, and behavior (including procedures) that are useless, inaccurate, misleading, and/or will lower performance outcomes of the trainee versus no training or training using alternative training methods. Meer