Martin Evans
- Auteur
Expertise volgens het gepubliceerde werk: consumentengedrag, koopgedrag, attituden, sociale invloed, merktrouw
Boeken van Martin Evans
Martin Evans
Ahmad Jamal
Gordon Foxall
Consumer Behaviour
€ 91,64
Het bestuderen van consumentengedrag is de studie naar hoe, waar, wanneer en waarom we onze behoeften en wensen bevredigen met ruilmiddelen. Dit is fundamenteel voor marketing aangezien marketing gericht is op het leveren en voorzien van behoeften van de consument.
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Martin S. Alexander
Martin Evans
J.F.V. Keiger
Algerian War and the French Army, 1954-62
€ 122,99
The Algerian War 1954-62 was one of the most prolonged and violent examples of decolonization. At times horribly savage, it was an undeclared war in the sense that no formal declaration of hostilities was ever made.
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Martin (Professor of Contemporary History Evans
Martin Evans
Algeria
€ 27,32
The first full account for a generation of the war against French colonialism in Algeria, setting out the long-term causes of the war from the...
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Nigel Piercy
Martin Evans
Managing Marketing Information (RLE Marketing)
€ 75,61
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.
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Martin Evans
Geomorphology and the Carbon Cycle
€ 38,46
The first systematic examination of the role of geomorphological processes in the cycling of carbon through the terrestrial system.
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Martin Evans€ 91,64
Martin S. Alexander€ 122,99
Martin (Professor of Contemporary History Evans€ 27,32
Nigel Piercy€ 75,61
Martin Evans€ 38,46