Martin Evans
- Auteur
Expertise volgens het gepubliceerde werk: consumentengedrag, koopgedrag, attituden, sociale invloed, merktrouw
Martin (Department of Social Policy and Social Work, University of Oxford) Evans
Boeken van Martin Evans
Martin Evans
Ahmad Jamal
Gordon Foxall
Consumer Behaviour
Het bestuderen van consumentengedrag is de studie naar hoe, waar, wanneer en waarom we onze behoeften en wensen bevredigen met ruilmiddelen. Dit is fundamenteel voor marketing aangezien marketing gericht is op het leveren en voorzien van behoeften van de consument.
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Martin (Professor of Contemporary History, University of Portsmouth) Evans
Martin Evans
Algeria
Invaded in 1830, populated by one million settlers who co-existed uneasily with nine million Arabs and Berbers, Algeria was different from other French colonies because it was administered as an integral part of France, in theory no different from Normandy or Brittany.
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Martin Evans
Paradise Lost
First published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
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Nigel Piercy
Martin Evans
Managing Marketing Information (RLE Marketing)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.
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