Martin Evans
- Auteur
Expertise volgens het gepubliceerde werk: consumentengedrag, koopgedrag, attituden, sociale invloed, merktrouw
Martin (Department of Social Policy and Social Work, University of Oxford) Evans
Boeken van Martin Evans
Martin Evans
Ahmad Jamal
Gordon Foxall
Consumer Behaviour
Het bestuderen van consumentengedrag is de studie naar hoe, waar, wanneer en waarom we onze behoeften en wensen bevredigen met ruilmiddelen. Dit is fundamenteel voor marketing aangezien marketing gericht is op het leveren en voorzien van behoeften van de consument.
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J.F.V. Keiger
Martin S. Alexander
Martin Evans
Algerian War and the French Army, 1954-62
The Algerian War 1954-62 was one of the most prolonged and violent examples of decolonization. At times horribly savage, it was an undeclared war in the sense that no formal declaration of hostilities was ever made.
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Martin Evans
Martin Evans
Algeria
The first full account for a generation of the war against French colonialism in Algeria, setting out the long-term causes of the war from the...
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Martin (Department of Social Policy and Social Work, University of Oxford) Evans
Martin Evans
Lewis (Department of Social Policy and Social Work, University of Oxford) Williams
Lewis Williams
generation of change, a lifetime of difference? – Social policy in Britain since 1979
Martin Evans
Nigel Piercy
Managing Marketing Information (RLE Marketing)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.
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