Roland van der Vorst
- Auteur
Prof. dr. van der Vorst is Managing Director of FreedomLab and Professor of Strategic Design for Brand Development at TU Delft. Roland has always worked at the crossroads of strategic and creative thinking and is considered a thought leader in the field of strategic brand management. He has advised clients in various industries on disruptive business strategies, positioning, branding and innovation and has put his ideas in practice as an entrepreneur.
Prof. dr. van der Vorst is Managing Director of FreedomLab and Professor of Strategic Design for Brand Development at TU Delft. Roland has always worked at the crossroads of strategic and creative thinking and is considered a thought leader in the field of strategic brand management. He has advised clients in various industries on disruptive business strategies, positioning, branding and innovation and has put his ideas in practice as an entrepreneur.
Boeken van Roland van der Vorst
Roland van der Vorst
Contrarian Branding
Contrarian Branding gaat over één simpele vraag: hoe laat je jouw merk opvallen in een almaar drukker wordende wereld?
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Interviews en artikelen (1)
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Contrarian Branding - Stand Out by Camouflaging the Competition
Roland van der Vorst | 28 september 2017
In Contrarian Branding laat hoogleraar en merkadviseur Roland van der Vorst zien hoe je als merk kunt komen bovendrijven in een wereld die steeds drukker wordt.