Robin Lowe
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Boeken van Robin Lowe
Robin Lowe
Alexandra Kenyon
Isobel Doole
International Marketing Strategy
Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.
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Isobel Doole
Isobel (Sheffield Hallam University) Doole
Robin Lowe
Robin (Sheffield Hallam University) Lowe
Strategic Marketing Decisions In Global Markets
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment.
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Robin Lowe
Enterprise: Entrepreneurship and Innovation
Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation.
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Isobel Doole
Robin Lowe
The Official CIM Coursebook
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
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Colin Gilligan
Robin Lowe
Marketing and General Practice
This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples.
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