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Boeken van Robin Lowe

Robin Lowe Alexandra Kenyon Isobel Doole
International Marketing Strategy
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Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. Meer
Isobel Doole Isobel (Sheffield Hallam University) Doole Robin Lowe Robin (Sheffield Hallam University) Lowe
Strategic Marketing Decisions In Global Markets
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This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Meer
Robin Lowe
Enterprise: Entrepreneurship and Innovation
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Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. Meer
Isobel Doole Robin Lowe
The Official CIM Coursebook
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‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. Meer
Colin Gilligan Robin Lowe
Marketing and General Practice
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This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. Meer

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