John Elkington

Originally published in 1988. Europeans want a better environment. Increasingly, too, they are demanding the products, services, legislation and policies that will provide it. Meer

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Meer

A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures, and overarching paradigm. Just as our species broke the Sound Barrier during the 1940s and 1950s, a new breed of innovator, entrepreneur, and investor is lining up to break the Sustainability Barrier. Meer

Based on first-hand experience, The Chrysalis Economy explores some extraordinary cases of corporate meta-morphosis as we begin the long haul from today¹s Caterpillar Economy to tomorrow¹s Butterfly and Honeybee Economies. Meer