Marc Andrews
- Auteur
Marc Andrews is a psychologist, art director and designer. He holds a master’s degree in Behavioural Science and a Master of Arts in Graphical/Editorial Design. In Design, he earned his master's degree (with honours) by exploring the rhetorical, semiotical, and psychological dimensions of visual argumentation. Since 2008, he has been a partner of andrews:degen (andrewsdegen.com), a creative agency for visual communication in Amsterdam.
Marc Andrews is a psychologist, art director and designer. He holds a master’s degree in Behavioural Science and a Master of Arts in Graphical/Editorial Design. In Design, he earned his master's degree (with honours) by exploring the rhetorical, semiotical, and psychological dimensions of visual argumentation. Since 2008, he has been a partner of andrews:degen (andrewsdegen.com), a creative agency for visual communication in Amsterdam. In addition, he teaches Design Psychology and Design Theory in The Netherlands, and has provided lectures and workshops on social design at several international design academies
Expertise volgens het gepubliceerde werk: reclame, beïnvloedingstechnieken, sociale beïnvloeding, consumentengedrag, visuele communicatie
Boeken van Marc Andrews
Marc Andrews
Rick van Baaren
Matthijs van Leeuwen
De 33 beste beïnvloedingstechnieken uit de reclame
In dit boek worden de 33 krachtigste psychologische beïnvloedingstechnieken uitgelegd aan de hand van succesvolle reclamecampagnes.
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Mattheis van Leeuwen
Marc Andrews
Bidden tot Batman
Laat de druk los om altijd gelukkig, succesvol en in balans te zijn. Dit boek biedt een verfrissende kijk op het leven en helpt je met onconventionele inzichten ontspannen, relativeren en vrijer kiezen.
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Marc Andrews
Matthijs van Leeuwen
Rick van Baaren
Hidden Persuasion
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices.
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Marc Andrews
Donna Summer: Song by Song
Donna Summer was known as the ‘Queen of Disco’, but her incredible career, laid out in seventeen studio albums, amounts to so much more than that.
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Marc Andrews
Madonna Song by Song
In a career full of blond ambition, with controversy never far away, the music of Madonna has often been overshadowed, if not sorely overlooked.
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