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Boeken van Gary Armstrong

Philip Kotler Gary Armstrong
Principles of Marketing, Global Edtion
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Meer
Philip Kotler Gary Armstrong Marc Oliver Opresnik
Marketing: An Introduction Global Edition (14th Edition)
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The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Meer
Philip Kotler Gary Armstrong
Marketing, de essentie, 14e editie met MyLabNL toegangscode
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Topmarketeers hebben allemaal dezelfde missie: de klant centraal stellen in de marketing.
Hedendaagse marketing draait volledig om het creëren van klantwaarde en het opbouwen van winstgevende klantrelaties. Meer
Gary Armstrong Ross Brennan Michael Harker Philip Kotler
Armstrong: Marketing An Introduction_p4
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"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface. Meer
Philip Kotler Gary Armstrong
Principles of Marketing with MyMarketingLab, Global Edition
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In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Meer

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