Gary Armstrong
- Auteur
Gary Armstrong is emeritus hoogleraar aan de Kenan-Flagler Business School, University of North Carolina.
Gary Armstrong is emeritus hoogleraar aan de Kenan-Flagler Business School, University of North Carolina.
Philip Kotler
€ 111,39
Boeken van Gary Armstrong
Philip Kotler
Gary Armstrong
Marketing de essentie
Marketing begint bij het begrijpen van behoeften en wensen, het bepalen welke doelmarkten de organisatie het beste kan bedienen en het ontwikkelen van overtuigende waardeproposities om consumenten aan te trekken en aan zich te binden.
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Philip Kotler
Gary Armstrong
Lloyd Harris
Nigel Piercy
Principes van marketing
Met deze 8e editie van Principes van marketing bieden we jou meerwaarde door je op een brede maar ook praktische en plezierige manier kennis te laten maken met de fascinerende wereld van moderne marketing.
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Philip Kotler
Gary Armstrong
Principles of Marketing, Global Edition
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.
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Gary Armstrong
Phil Kotler
Lloyd Harris
Hongwei He
Principles of Marketing
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.
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Philip Kotler
Gary Armstrong
Sridhar Balasubramanian
Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.
Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer
Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer
