Nigel Piercy
- Auteur
Nigel Piercy is emeritus decaan en hoogleraar Marketing en Strategie aan de Warwick Business School, University of Warwick.
Nigel Piercy is emeritus decaan en hoogleraar Marketing en Strategie aan de Warwick Business School, University of Warwick.
Expertise volgens het gepubliceerde werk: marketing, marketingplan, marketingstrategie, consumentengedrag, marketingmix
Boeken van Nigel Piercy
Philip Kotler
Gary Armstrong
Lloyd Harris
Nigel Piercy
Principes van marketing
Met deze 9e editie van Principes van marketing bieden we jou meerwaarde door je op een brede maar ook praktische en plezierige manier kennis te laten maken met de fascinerende wereld van moderne marketing.
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Graham Hooley
Nigel Piercy
Brigitte Nicoulaud
John Rudd
Nick Lee
Marketing Strategy and Competitive Positioning
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
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Nigel Piercy
Export Strategy: Markets and Competition (RLE Marketing)
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice.
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Nigel Piercy
Marketing Organisation (RLE Marketing)
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
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Nigel Piercy
Martin Evans
Managing Marketing Information (RLE Marketing)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.
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