John Bessant
- Auteur
Boeken van John Bessant
Joe Tidd
John Bessant
Strategic Innovation Management
This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant.
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Ina Goller
John Bessant
Creativity for Innovation Management
Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels.
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John Bessant
Claudia Lehmann
Kathrin M. Moeslein
Driving Service Productivity
This book explores the ways, tools and options for driving service productivity. It provides specific case examples on service productivity and service innovation, including airports and hotels, healthcare and the professional service industry.
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Margaret Bruce
John Bessant
Design in Business
Design in Business is the first book to establish the strategic importance of design as an integrated process which incorporates a large number of perspectives within a business.
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