John Bessant,
Margaret Bruce
Design in Business
Paperback Engels 2001 1e druk 9780273643746Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
Specificaties
ISBN13:9780273643746
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:312
Uitgever:Pearson Education
Druk:1
Lezersrecensies
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Inhoudsopgave
I: DESIGN DEFINITIONS AND MANAGEMENT PROCESSES
1: Why design?
2: What is design?
3: Managing the process
II: INTEGRATED DESIGN MANAGEMENT
4: Strategy and Design
5: Marketing and design
6: Operations management and design
7: Organizational behaviour and design
8: Finance and design
9: Design and the law
III: IMPROVING THE DESIGN PROCESS
10: Performance measurement and benchmarking
11: Design Tools
IV: DESIGNS ON THE FUTURE
12: Creating design futures
1: Why design?
2: What is design?
3: Managing the process
II: INTEGRATED DESIGN MANAGEMENT
4: Strategy and Design
5: Marketing and design
6: Operations management and design
7: Organizational behaviour and design
8: Finance and design
9: Design and the law
III: IMPROVING THE DESIGN PROCESS
10: Performance measurement and benchmarking
11: Design Tools
IV: DESIGNS ON THE FUTURE
12: Creating design futures
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan