Gary Warnaby
- Auteur
Boeken van Gary Warnaby
Gary Warnaby
Charlotte Shi
Pop-up Retailing
This SpringerBrief offers an academic perspective on the trend of `pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose.
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Gary Warnaby
Place Marketing and Temporality
The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the ‘character’ of the populace) - is appropriated, in order to ‘sell’ the city into the future.
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Victoria Henshaw
Kate McLean
Dominic Medway
Chris Perkins
Gary Warnaby
Designing with Smell
Designing with Smell aims to inspire readers to actively consider smell in their work through the inclusion of case studies from around the world, highlighting the current use of smell in different cutting-edge design and artistic practices.
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Danny Moss
Dejan Vercic
Gary Warnaby
Perspectives on Public Relations Research
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field.
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