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Boeken van Geoffrey Moore

Geoffrey Moore
Zone to Win
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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me? Meer
Geoffrey Moore
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
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You've read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. Meer
Geoffrey Moore
Inside the Tornado
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Meer
Geoffrey Moore
Crossing the Chasm
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Geoffrey Moore, expert op het gebied van hightech en communicatie, beschrijft op welke wijze nieuwe producten succesvol kunnen worden geïntroduceerd in steeds kritischer wordende markten. Meer
Geoffrey Moore
CROSSING THE CHASM MARKETING AND SELLING
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