John Bessant
- Auteur
Expertise volgens het gepubliceerde werk: innovatiemanagement, technologische innovatie, innovatiestrategie, open innovatie, marktinnovatie
Boeken van John Bessant
John Bessant
Joe Tidd
Innovation and Entrepreneurship
Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts
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Joe Tidd
John Bessant
Managing Innovation
The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice.
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Steve Brown
John Of Exeter
John Bessant
Fu Jia
Strategic Operations Management
Ina Goller
John Bessant
Creativity for Innovation Management
Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels.
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John Bessant
Margaret Bruce
Design in Business
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern.
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