Boeken van Chris Fill
Chris Fill
Sarah Turnbull
Marketing Communications
€ 88,74
Marketing Communications explores how and why organisations use marketing communications to build brands and sell products. Drawing on multiple theories and frameworks, the authors consider strategies for audience engagement alongside the perspectives of brands, agencies and practitioners worldwide.
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Chris Fill
Scot McKee
Business Marketing Face to Face
€ 63,32
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
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Stuart Roper
Chris Fill
Corporate Reputation, Brand and Communication
€ 95,93
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.
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Chris Fill
Scott De Francesco
Graham Hughes
Advertising
€ 98,81
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
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Chris Fill
Graham Hughes
CIM Coursebook 08/09 Marketing Communications
€ 308,13
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
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Chris Fill€ 88,74
Chris Fill€ 63,32
Stuart Roper€ 95,93
Chris Fill€ 98,81
Chris Fill€ 308,13