Bonita Kolb
- Auteur
Boeken van Bonita Kolb
Bonita Kolb
Tourism Marketing for Cities and Towns
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry.
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Bonita Kolb
Marketing for cultural organisations
Culturele organisaties zijn lang beschermd geweest tegen de harde werkelijkheid van de markt door te kunnen vertrouwen op openbare subsidies. Maar aangezien deze bronnen schaarser worden, vinden ze dat ze moeten concurreren om publiek te winnen.
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Bonita Kolb
Bonita M. Kolb
Marketing Strategy for the Creative and Cultural Industries
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries.
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Bonita Kolb
Marketing Research for Non-profit, Community and Creative Organizations
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector.
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