Managing Markets and Customers Revised Edition

Revised Edition

Paperback Engels 2009 1e druk 9780080557397
Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

Specificaties

ISBN13:9780080557397
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:132
Druk:1

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        Managing Markets and Customers Revised Edition