Methods in Consumer Research, Volume 1
New Approaches to Classic Methods
Gebonden Engels 2018 9780081020890Samenvatting
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.
In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.
Specificaties
Lezersrecensies
Inhoudsopgave
1. Recent advances in consumer research
2. Complexity of consumer perception
Part Two: Qualitative Techniques
3. New approaches to focus groups
4. Projective techniques
5. Using Ethnography in Consumer Research
6. Application of social media for consumer research
Part Three: Liking and Beyond
7. Product performance optimization
8. Consumer-based methodologies for sensory characterization
9. Dynamics of consumer perception
10. Repeated exposure
11. Affect-based discrimination methods
12. Emotional response to products
13. Conceptual associations
14. Nudging
Part Four: Consumer Segmentation
15. Statistical approaches for consumer segmentation
16. Including context in consumer segmentation: a literature overview shows the what, why and how
17. Oral processing, implications for consumer choice and preferences
18. Consumer Segmentation Based on Genetic Variation in Taste and Smell
Part Five: Influence of Extrinsic Product Characteristics
19. Expectations- blind/informed testing
20. Conjoint analysis in sensory and consumer science: Principles, applications and future perspectives
21. Credence
22. Information Display Matrix
23. Experimental economics to evaluate consumer preferences
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan