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Merchandising Math

A Managerial Approach

Paperback Engels 2004 1e druk 9780130995889
€ 163,54
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Samenvatting

For Sophomore and Junior level courses in Retail Mathematics, and Buying and Merchandising.

This book introduces students to the concepts of financial management for the merchandising of fashion goods. Covering basic financial skills needed to succeed when planning, procuring and selling fashion goods, the text provides an integrated presentation of merchandising principles, mathematical formulas and real world applications. It is designed to help students understand the underlying principles behind decisions and apply these principles to multiple store situations. The book begins with the basic markup concepts and single unit, three variable spreadsheets and builds the information to complex assortment plans and multi-column/multi-row spreadsheets.

Specificaties

ISBN13:9780130995889
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:368
Druk:1

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Inhoudsopgave

I. INTRODUCTION AND BASICS.  1. Introduction to Merchandising.
 2. Retail Pricing.
 3. Profit and Loss Statements.
 4. Expanded Profit and Loss Statements.

II. PLANNING.  5. Strategic Planning.
 6. Planning Sales.
 7. Planning Stock.
 8. Six-Month Plans.

III. BUYING.  9. Fashion Forecasting.
 10. Assortment Planning.
 11. Unit Control.
 12. Buying.
 13. Vendor Relations.

IV. SELLING.  14. Inventory.
 15. Price Adjustments.
 16. Marketing Communications.

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