Marketing Planning

Marketing Planning

Meer over Stephan Sorger

Stephan Sorger

Marketing Planning

Paperback Engels 2011 9780132544702

€ 172,54

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Samenvatting

For courses on marketing planning.

Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.

Specificaties

ISBN13:9780132544702

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Marketing, Marketing

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Inhoudsopgave

<style type="text/css">@font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; }</style> <ul> <li> <div style="MARGIN: 0px"> Chapter 1. The Planning Process </div> </li> <li> <div style="MARGIN: 0px"> Chapter 2. Objectives </div> </li> <li> <div style="MARGIN: 0px"> Chapter 3. Market Overview </div> </li> <li> <div style="MARGIN: 0px"> Chapter 4. Market Segments </div> </li> <li> <div style="MARGIN: 0px"> Chapter 5. Competitive Landscape </div> </li> <li> <div style="MARGIN: 0px"> Chapter 6. Strategy </div> </li> <li> <div style="MARGIN: 0px"> Chapter 7. Products and Services </div> </li> <li> <div style="MARGIN: 0px"> Chapter 8. Pricing </div> </li> <li> <div style="MARGIN: 0px"> Chapter 9. Distribution </div> </li> <li> <div style="MARGIN: 0px"> Chapter 10. Promotion </div> </li> <li> <div style="MARGIN: 0px"> Chapter 11. Finance </div> </li> <li> <div style="MARGIN: 0px"> Chapter 12. Implementation </div> </li> <li> <div style="MARGIN: 0px"> Chapter 13. Sample Marketing Plans </div> </li> </ul>

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