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Entrepreneurship
Steve Mariotti Meer over de auteurs
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Entrepreneurship

Starting and Operating A Small Business

 Paperback Engels 2015 9780133934458
€ 272,14
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Samenvatting

For courses in Entrepreneurship, Small Business Management, and Starting a Business.

A Comprehensive, Practical Approach to Starting a Business

For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.

In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.

Also Available with MyEntrepreneurshipLabTM
This title is also available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Students, if interested in purchasing this title with MyEntrepreneurshipLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Specificaties

ISBN13:9780133934458
Taal:Engels
Bindwijze:Paperback
Uitgever:Pearson Education
Hoofdrubriek:Algemeen management, Algemeen management

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Inhoudsopgave

<p style="MARGIN: 0px">UNIT 1: Entrepreneurial Pathways&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">1. Entrepreneurs Recognize Opportunities</p> <p style="MARGIN: 0px">2. The Business Plan: Road Map to Success</p> <p style="MARGIN: 0px">Honest Tea Business Plan&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">3. Creating Business from Opportunity</p> <p style="MARGIN: 0px">Case Study:Spanx</p> <p style="MARGIN: 0px">&nbsp;</p> <p style="MARGIN: 0px">UNIT 2: Integrated Marketing&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">4. Exploring Your Market</p> <p style="MARGIN: 0px">5. Developing the Right Marketing Mix and Plan&nbsp; </p> <p style="MARGIN: 0px">6. Smart Selling and Effective Customer Service</p> <p style="MARGIN: 0px">Case Study:Kitchen Arts &amp; Letters, Inc. </p> <p style="MARGIN: 0px">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">UNIT 3: Show Me the Money: Finding, Securing, and Managing It </p> <p style="MARGIN: 0px">7. Understanding and Managing Start-Up, Fixed, and Variable Costs</p> <p style="MARGIN: 0px">8. Using Financial Statements to Guide a Business&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">9. Cash Flow and Taxes&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">10. Financing Strategy &amp; Tactics&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">Case Study: Lee’s Ice Cream</p> <p style="MARGIN: 0px">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">UNIT 4: Operating a Small Business Effectively&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp; </p> <p style="MARGIN: 0px">11. Addressing Legal Issues and Managing Risk </p> <p style="MARGIN: 0px">12. Operating for Success</p> <p style="MARGIN: 0px">13. Management, Leadership, &amp; Ethical Practices</p> <p style="MARGIN: 0px">Case Study: ONLC Training Centers</p> <p style="MARGIN: 0px">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">UNIT 5: Cashing in the Brand&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">14. Franchising, Licensing, and Harvesting: Cashing in Your Brand &nbsp;&nbsp; </p> <p style="MARGIN: 0px">Case Study: Honest Tea&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; </p> <p style="MARGIN: 0px">Appendix 1: Sample Student Business Plan</p> <p style="MARGIN: 0px">Appendix 2: BizBuilder Business Plan </p> <p style="MARGIN: 0px">Appendix 3: Resources for Entrepreneurs&nbsp;&nbsp; &nbsp;&nbsp; </p> <p style="MARGIN: 0px">Appendix 4: Useful Formulas and Equations </p>

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