Michael Solomon
Consumer Behavior
Buying, Having, and Being
Gebonden Engels 2016 12e druk 9780134129938Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.
In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.
Specificaties
ISBN13:9780134129938
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:624
Uitgever:Pearson Education (US)
Druk:12
Hoofdrubriek:, Marketing, Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
- Buying, Having, and Being: An Introduction to Consumer Behavior
- Consumer and Social Well-Being
- Perception
- Learning and Memory
- Motivation and Affect
- The Self: Mind, Gender, and Body
- Personality, Lifestyles, and Values
- Attitudes and Persuasive Communications
- Decision Making
- Buying, Using, and Disposing
- Groups and Social Media
- Income and Social Class
- Subcultures
- Culture
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan