,

Strategic Management

A Competitive Advantage Approach, Concepts

Paperback Engels 2016 16e druk 9780134153971
€ 250,53
Levertijd ongeveer 8 werkdagen
Gratis verzonden

Samenvatting

For courses in strategy.

 

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

 

The case version of this text (0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package, 16e) includes 30 new comprehensive, and up-to-date cases designed to help students apply chapter concepts as they develop a strategic plan for each featured company.

 

Also Available with MyManagementLab®

This title is also available with MyManagementLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for:

 

013446723X / 9780134467238 Strategic Management: A Competitive Advantage Approach, Concepts Plus MyManagementLab with Pearson eText -- Access Card Package

 

Package consists of: 0134153790 / 9780134153797 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts 0134153979 / 9780134153971 Strategic Management: A Competitive Advantage Approach, Concepts

 

Specificaties

ISBN13:9780134153971
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:432
Uitgever:Pearson Education (US)
Druk:16

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

PART 1: Overview of Strategic Management 

1. The Nature of Strategic Management

THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY) 

 

PART 2: Strategy Formulation 

2. The Business Vision and Mission 

3. The External Assessment 

4. The Internal Assessment 

5. Strategies in Action 

6. Strategy Analysis and Choice 

 

PART 3: Strategy Implementation

7. Implementing Strategies: Management, Operations, and Human Resources Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

 

PART 4: Strategy Evaluation

9. Strategy Review, Evaluation, and Control 

 

PART 5: Key Strategic-Management Topics 

10. Business Ethics, Social Responsibility, and Environmental Sustainability 

11. Global and International Issues 

 

PART 6: Strategic-Management Case Analysis 

How to Prepare and Present a Case Analysis

 

Managementboek Top 100

€ 250,53
Levertijd ongeveer 8 werkdagen
Gratis verzonden

Rubrieken

    Personen

      Trefwoorden

        Artikelen

          Strategic Management