Experience Required

Table of Contents <br> <br>Preface <br> <br>Chapter 1: Introduction <br>Key Terms <br>Design <br>Designer <br>User Experience (UX) <br> <br>Chapter 2: The Shape of a Great Designer <br>Some Designer History <br>The Problem with Names <br>And Then More Showed Up <br>The Birth of the User Experience Designer <br>Design Is a Four-Letter Word <br>The Rebirth of the Nebulous Job Title <br>Unicorns: What They Are and Why You Should Be One <br>Unicorn = Generalist <br>Be Replaceable <br>The Upside of Overlap <br>Be Respectful <br>T-Shaped People: The Case for Specialties <br>Becoming a T-Shaped Person <br>Masquerading as a Generalist <br>The Depth of UX <br> <br>Chapter 3: Adapting <br>Tools, Not Processes <br>Improvising <br>Working Quickly <br>Strategy Document <br>The Driver of the Bus <br>Design Time <br>Faster Wireframes <br>Faster Prototypes <br>Faster Usability Tests <br> <br>Chapter 4: Understanding <br>Knowing the Psychology <br>They’re Smarter than You Think <br>They Have Other Things to Do <br>They Have a “Doing Mode” <br>They “Satisfice” <br>They Don’t Use Your Software the Way You <br>Intend Them To <br>They Rely on Patterns <br>A Million Things Are Competing for <br>Their Attention <br>They See What’s There <br>They Lie <br>They Don’t Know What’s Possible <br>If You Improve Their Lives, They’ll Love You <br>They Come With Questions <br>They Blame Themselves for Mistakes When They <br>Should Blame You <br>Their “Experience” Is Based on Far More than Your Website <br>Applying the Psychology <br>Talking the Psychology <br> <br>Chapter 5: Questioning <br>Questioning Everything <br>Questioning Ideas <br>Questioning Standards <br>Questioning People <br>Questioning Your Own Work <br>Pushing the Profession Forward <br>Tipping Sacred Cows <br>Firing Away <br>Always Ask the Question <br> <br>Chapter 6: Communicating <br>On Clear Thinking <br>Writing and Speaking <br>Thinking in Frameworks <br>On Writing Well <br>Mapping Your Message to Their Concerns <br>Learning to Predict the Future <br>Reading for Comprehension <br>Enabling Comprehension <br>Not Just What, but How and When <br>Do What You Can <br> <br>Chapter 7: Arguing <br>Listening <br>Asking <br>Phases of Knowledge <br>Restating <br>Educating <br>Presenting <br>Explaining with Stories <br>Leading the Room <br>Backing It Up <br> <br>Chapter 8: Leading <br>Staying Calm <br>Ignoring Distractions <br>Speaking Up <br>Taking Criticism <br>Being Collaborative <br>Hiring Well <br>Review the Portfolio <br>Google <br>Let Them Talk <br>Contract Them <br>Look for Unicorns <br>Offering Solutions Instead of Complaints <br>Giving Credit Away <br>Teaching Them to Teach <br>Managing Things Away from People <br>Creating Opportunities for Others <br>Choosing Teams Over Individuals <br> <br>Chapter 9: Learning <br>How I Learned <br>Why Learning Matters <br>Leaving Your Ego Out of It <br>Drown a Little Every Day <br>Learning to Succeed, Not to Embrace Failure <br>Prophecies Like to Be Self-Fulfilling <br>Leaders Don’t Root for Failure <br>Repeated Failure Gets You Nowhere <br>What Exactly Is Success in Web Design Anyway? <br>Aim for the Breakthrough <br>&nbsp; <br>Chapter 10: Being Unreasonable <br>The Advantage of High Standards <br>High Standards Lead to Prowess <br>High Standards Make You More Persuasive <br>High Standards Lead to People <br>Designing for Greatness <br> <br>