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Visual Data Storytelling with Tableau

 E-book Engels 2018 9780134702278
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The modules in this book will go beyond the dashboard to communicate business-relevant implications of data analyses using the analytic, visualisation, and storytelling capabilities of Tableau, the most popular visualisation software in use by businesses world today. Each chapter will split focus between discussing key components of design practice and data visualisation and introducing a format for representing information with step-by-step guides for using Tableau.

 

By the end of this book, readers will not only understand how data stories differ from traditional storytelling and how to purposefully craft a compelling data story, but also how to employ the horsepower of Tableau to structure data analysis projects so that they can effectively analyse, visualise, and communicate insights in a way that is meaningful for stakeholders across a variety of communication mediums.

Specificaties

ISBN13:9780134702278
Taal:Engels
Bindwijze:e-book
Uitgever:Pearson Education
Serie:Addison-Wesley Data & Analytics Series

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Inhoudsopgave

Foreword&nbsp;&nbsp;&nbsp;&nbsp; xii<br>Preface&nbsp;&nbsp;&nbsp;&nbsp; xiii<br>Acknowledgments&nbsp;&nbsp;&nbsp;&nbsp; xxiv<br>About the Author&nbsp;&nbsp;&nbsp;&nbsp; xxvi <br> Chapter 1&nbsp; Storytelling in a Digital Era&nbsp;&nbsp;&nbsp;&nbsp; 1 <br>A Visual Revolution&nbsp;&nbsp;&nbsp;&nbsp; 2 <br>From Visualization to Visual Data Storytelling: An Evolution&nbsp;&nbsp;&nbsp;&nbsp; 6 <br>From Visual to Story: Bridging the Gap&nbsp;&nbsp;&nbsp;&nbsp; 8 <br>Summary&nbsp;&nbsp;&nbsp;&nbsp; 13 <br> Chapter 2&nbsp; The Power of Visual Data Stories&nbsp;&nbsp;&nbsp;&nbsp; 15 <br>The Science of Storytelling&nbsp;&nbsp;&nbsp;&nbsp; 16 <br>&nbsp;&nbsp;&nbsp; The Brain on Stories&nbsp;&nbsp;&nbsp;&nbsp; 16 <br>&nbsp;&nbsp;&nbsp; The Human on Stories&nbsp;&nbsp;&nbsp;&nbsp; 18 <br>The Power of Stories&nbsp;&nbsp;&nbsp;&nbsp; 20 <br>&nbsp;&nbsp;&nbsp; The Classic Visualization Example&nbsp;&nbsp;&nbsp;&nbsp; 20 <br>&nbsp;&nbsp;&nbsp; Using Small Personal Data for Big Stories&nbsp;&nbsp;&nbsp;&nbsp; 23 <br>&nbsp;&nbsp;&nbsp; The Two-or-Four Season Debate&nbsp;&nbsp;&nbsp;&nbsp; 27 <br>&nbsp;&nbsp;&nbsp; Napoleon’s March&nbsp;&nbsp;&nbsp;&nbsp; 29 <br>&nbsp;&nbsp;&nbsp; Stories Outside of the Box&nbsp;&nbsp;&nbsp;&nbsp; 31 <br>Summary&nbsp;&nbsp;&nbsp;&nbsp; 32 <br> Chapter 3&nbsp; Getting Started with Tableau&nbsp;&nbsp;&nbsp;&nbsp; 33 <br>Using Tableau&nbsp;&nbsp;&nbsp;&nbsp; 34 <br>Why Tableau?&nbsp;&nbsp;&nbsp;&nbsp; 34 <br>The Tableau Product Portfolio&nbsp;&nbsp;&nbsp;&nbsp; 36 <br>&nbsp;&nbsp;&nbsp; Tableau Server&nbsp;&nbsp;&nbsp;&nbsp; 37 <br>&nbsp;&nbsp;&nbsp; Tableau Desktop&nbsp;&nbsp;&nbsp;&nbsp; 37 <br>&nbsp;&nbsp;&nbsp; Tableau Online&nbsp;&nbsp;&nbsp;&nbsp; 37 <br>&nbsp;&nbsp;&nbsp; Tableau Public&nbsp;&nbsp;&nbsp;&nbsp; 37 <br>Getting Started&nbsp;&nbsp;&nbsp;&nbsp; 38 <br>Connecting to Data&nbsp;&nbsp;&nbsp;&nbsp; 38 <br>&nbsp;&nbsp;&nbsp; Connecting to Tables&nbsp;&nbsp;&nbsp;&nbsp; 39 <br>&nbsp;&nbsp;&nbsp; Live Versus Extract&nbsp;&nbsp;&nbsp;&nbsp; 41 <br>&nbsp;&nbsp;&nbsp; Connecting to Multiple Tables with Joins&nbsp;&nbsp;&nbsp;&nbsp; 42 <br>Basic Data Prep with Data Interpreter&nbsp;&nbsp;&nbsp;&nbsp; 44 <br>Navigating the Tableau Interface&nbsp;&nbsp;&nbsp;&nbsp; 45 <br>&nbsp;&nbsp;&nbsp; Menus and Toolbar&nbsp;&nbsp;&nbsp;&nbsp; 46 <br>&nbsp;&nbsp;&nbsp; Data Window&nbsp;&nbsp;&nbsp;&nbsp; 47 <br>&nbsp;&nbsp;&nbsp; Shelves and Cards&nbsp;&nbsp;&nbsp;&nbsp; 47 <br>&nbsp;&nbsp;&nbsp; Legends&nbsp;&nbsp;&nbsp;&nbsp; 47 <br>Understanding Dimensions and Measures&nbsp;&nbsp;&nbsp;&nbsp; 48 <br>&nbsp;&nbsp;&nbsp; Dimensions&nbsp;&nbsp;&nbsp;&nbsp; 48 <br>&nbsp;&nbsp;&nbsp; Measures&nbsp;&nbsp;&nbsp;&nbsp; 48 <br>&nbsp;&nbsp;&nbsp; Continuous and Discrete&nbsp;&nbsp;&nbsp;&nbsp; 48 <br>Summary&nbsp;&nbsp;&nbsp;&nbsp; 49 <br> Chapter 4&nbsp; Importance of Context in Storytelling&nbsp;&nbsp;&nbsp;&nbsp; 51 <br>Context in Action&nbsp;&nbsp;&nbsp;&nbsp; 53 <br>&nbsp;&nbsp;&nbsp; Harry Potter: Hero or Menace?&nbsp;&nbsp;&nbsp;&nbsp; 53 <br>&nbsp;&nbsp;&nbsp; Ensuring Relevant Context&nbsp;&nbsp;&nbsp;&nbsp; 55 <br>Exploratory versus Explanatory Analysis&nbsp;&nbsp;&nbsp;&nbsp; 56 <br>Structuring Stories&nbsp;&nbsp;&nbsp;&nbsp; 58 <br>&nbsp;&nbsp;&nbsp; Story Plot&nbsp;&nbsp;&nbsp;&nbsp; 59 <br>&nbsp;&nbsp;&nbsp; Story Genre&nbsp;&nbsp;&nbsp;&nbsp; 60 <br>Audience Analysis for Storytelling&nbsp;&nbsp;&nbsp;&nbsp; 61 <br>&nbsp;&nbsp;&nbsp; Who&nbsp;&nbsp;&nbsp;&nbsp; 61 <br>&nbsp;&nbsp;&nbsp; What&nbsp;&nbsp;&nbsp;&nbsp; 62 <br>&nbsp;&nbsp;&nbsp; Why&nbsp;&nbsp;&nbsp;&nbsp; 62 <br>&nbsp;&nbsp;&nbsp; How&nbsp;&nbsp;&nbsp;&nbsp; 63 <br>Summary&nbsp;&nbsp;&nbsp;&nbsp; 64 <br> Chapter 5&nbsp; Choosing the Right Visual&nbsp;&nbsp;&nbsp;&nbsp; 65 <br>The Bar Chart&nbsp;&nbsp;&nbsp;&nbsp; 66 <br>&nbsp;&nbsp;&nbsp; Tableau How-To: Bar Chart&nbsp;&nbsp;&nbsp;&nbsp; 68 <br>The Line Chart&nbsp;&nbsp;&nbsp;&nbsp; 70 <br>&nbsp;&nbsp;&nbsp; Tableau How-To: Line Chart&nbsp;&nbsp;&nbsp;&nbsp; 72 <br>The Pie and Donut Charts&nbsp;&nbsp;&nbsp;&nbsp; 73 <br>&nbsp;&nbsp;&nbsp; Tableau How-To: Pie and Donut Charts&nbsp;&nbsp;&nbsp;&nbsp; 74 <br>The Scatter Plot&nbsp;&nbsp;&nbsp;&nbsp; 78 <br>&nbsp;&nbsp;&nbsp; Tableau How-To: Scatter Plots&nbsp;&nbsp;&nbsp;&nbsp; 79 <br>The Packed Bubble Chart&nbsp;&nbsp;&nbsp;&nbsp; 83 <br>&nbsp;&nbsp;&nbsp; Tableau How-To: Packed Bubble Charts&nbsp;&nbsp;&nbsp;&nbsp; 83 <br>The Treemap&nbsp;&nbsp;&nbsp;&nbsp; 85 <br>&nbsp;&nbsp;&nbsp; Tableau How-To: Treemaps&nbsp;&nbsp;&nbsp;&nbsp; 86 <br>The Heat Map&nbsp;&nbsp;&nbsp;&nbsp; 88 <br>&nbsp;&nbsp;&nbsp; Tableau How-To: Heat Maps&nbsp;&nbsp;&nbsp;&nbsp; 89 <br>Maps&nbsp;&nbsp;&nbsp;&nbsp; 91 <br>&nbsp;&nbsp;&nbsp; Connecting to Geographic Data&nbsp;&nbsp;&nbsp;&nbsp; 92 <br>&nbsp;&nbsp;&nbsp; Assigning Geographic Roles&nbsp;&nbsp;&nbsp;&nbsp; 93 <br>&nbsp;&nbsp;&nbsp; Creating Geographic Hierarchies&nbsp;&nbsp;&nbsp;&nbsp; 95 <br>&nbsp;&nbsp;&nbsp; Proportional Symbol Maps&nbsp;&nbsp;&nbsp;&nbsp; 97 <br>&nbsp;&nbsp;&nbsp; Choropleth Map&nbsp;&nbsp;&nbsp;&nbsp; 100 <br>Summary&nbsp;&nbsp;&nbsp;&nbsp; 106 <br> Chapter 6&nbsp; Curating Visuals for Your Audience&nbsp;&nbsp;&nbsp;&nbsp; 107 <br>Visual Design Building Blocks&nbsp;&nbsp;&nbsp;&nbsp; 110 <br>Color&nbsp;&nbsp;&nbsp;&nbsp; 110 <br>&nbsp;&nbsp;&nbsp; Stepped Color&nbsp;&nbsp;&nbsp;&nbsp; 114 <br>&nbsp;&nbsp;&nbsp; Reversed Color&nbsp;&nbsp;&nbsp;&nbsp; 115 <br>Color Effects&nbsp;&nbsp;&nbsp;&nbsp; 118 <br>&nbsp;&nbsp;&nbsp; Opacity&nbsp;&nbsp;&nbsp;&nbsp; 118 <br>&nbsp;&nbsp;&nbsp; Mark Borders&nbsp;&nbsp;&nbsp;&nbsp; 119 <br>&nbsp;&nbsp;&nbsp; Mark Halos&nbsp;&nbsp;&nbsp;&nbsp; 120 <br>The Truth about Red and Green&nbsp;&nbsp;&nbsp;&nbsp; 121 <br>Lines&nbsp;&nbsp;&nbsp;&nbsp; 124 <br>&nbsp;&nbsp;&nbsp; Formatting Grid Lines, Zero Lines, and Drop Lines&nbsp;&nbsp;&nbsp;&nbsp; 128 <br>&nbsp;&nbsp;&nbsp; Formatting Borders&nbsp;&nbsp;&nbsp;&nbsp; 131 <br>&nbsp;&nbsp;&nbsp; Formatting, Shading, and Banding&nbsp;&nbsp;&nbsp;&nbsp; 134 <br>Shapes&nbsp;&nbsp;&nbsp;&nbsp; 139 <br>&nbsp;&nbsp;&nbsp; Shape Marks Card&nbsp;&nbsp;&nbsp;&nbsp; 139 <br>&nbsp;&nbsp;&nbsp; Custom Shapes&nbsp;&nbsp;&nbsp;&nbsp; 140 <br>Summary&nbsp;&nbsp;&nbsp;&nbsp; 142 <br> Chapter 7&nbsp; Preparing Data for Storytelling&nbsp;&nbsp;&nbsp;&nbsp; 143 <br>Basic Data Prep in Tableau: Data Interpreter&nbsp;&nbsp;&nbsp;&nbsp; 144 <br>&nbsp;&nbsp;&nbsp; Data Interpreter in Action&nbsp;&nbsp;&nbsp;&nbsp; 145 <br>&nbsp;&nbsp;&nbsp; Handling Nulls in Tableau&nbsp;&nbsp;&nbsp;&nbsp; 147 <br>Cleaning Messy Survey Data in Excel&nbsp;&nbsp;&nbsp;&nbsp; 148 <br>&nbsp;&nbsp;&nbsp; Step 1: Surface Cleaning&nbsp;&nbsp;&nbsp;&nbsp; 150 <br>&nbsp;&nbsp;&nbsp; Step 2: Creating a Numeric Copy&nbsp;&nbsp;&nbsp;&nbsp; 151 <br>&nbsp;&nbsp;&nbsp; Step 3: Creating the Meta Helper File&nbsp;&nbsp;&nbsp;&nbsp; 153 <br>Pivoting Data from Wide to Tall&nbsp;&nbsp;&nbsp;&nbsp; 155 <br>Reshaping Survey Data with Tableau 10&nbsp;&nbsp;&nbsp;&nbsp; 156 <br>&nbsp;&nbsp;&nbsp; Step 1: Creating Extracts&nbsp;&nbsp;&nbsp;&nbsp; 156 <br>&nbsp;&nbsp;&nbsp; Step 2: Joining Data Sources&nbsp;&nbsp;&nbsp;&nbsp; 160 <br>Summary&nbsp;&nbsp;&nbsp;&nbsp; 165 <br> Chapter 8&nbsp; Storyboarding Frame by Frame&nbsp;&nbsp;&nbsp;&nbsp; 167 <br>Understanding Stories in Tableau&nbsp;&nbsp;&nbsp;&nbsp; 168 <br>&nbsp;&nbsp;&nbsp; Individual Visualizations (Sheets)&nbsp;&nbsp;&nbsp;&nbsp; 169 <br>&nbsp;&nbsp;&nbsp; Dashboards&nbsp;&nbsp;&nbsp;&nbsp; 169 <br>&nbsp;&nbsp;&nbsp; Story Points&nbsp;&nbsp;&nbsp;&nbsp; 172 <br>The Storyboarding Process&nbsp;&nbsp;&nbsp;&nbsp; 176 <br>&nbsp;&nbsp;&nbsp; Planning Your Story’s Purpose&nbsp;&nbsp;&nbsp;&nbsp; 176 <br>&nbsp;&nbsp;&nbsp; Storyboarding Your Data Story&nbsp;&nbsp;&nbsp;&nbsp; 177 <br>Building a Story&nbsp;&nbsp;&nbsp;&nbsp; 178 <br>&nbsp;&nbsp;&nbsp; Making Meta Meaningful&nbsp;&nbsp;&nbsp;&nbsp; 179 <br>&nbsp;&nbsp;&nbsp; Visualizing Survey Demographics&nbsp;&nbsp;&nbsp;&nbsp; 179 <br>&nbsp;&nbsp;&nbsp; Act One: Demographic Dashboard and Key Question&nbsp;&nbsp;&nbsp;&nbsp; 185 <br>&nbsp;&nbsp;&nbsp; Act Two: Questioning Character Aggression&nbsp;&nbsp;&nbsp;&nbsp; 187 <br>&nbsp;&nbsp;&nbsp; Act Three: The Reveal&nbsp;&nbsp;&nbsp;&nbsp; 188 <br>Summary&nbsp;&nbsp;&nbsp;&nbsp; 190 <br> Chapter 9&nbsp; Advanced Storytelling Charts&nbsp;&nbsp;&nbsp;&nbsp; 191 <br>Timelines&nbsp;&nbsp;&nbsp;&nbsp; 192 <br>Bar-in-Bar Charts&nbsp;&nbsp;&nbsp;&nbsp; 199 <br>Likert Visualizations&nbsp;&nbsp;&nbsp;&nbsp; 202 <br>&nbsp;&nbsp;&nbsp; 100% Stacked Bar Chart&nbsp;&nbsp;&nbsp;&nbsp; 203 <br>&nbsp;&nbsp;&nbsp; Divergent Stacked Bar Chart&nbsp;&nbsp;&nbsp;&nbsp; 205 <br>Lollipop Charts&nbsp;&nbsp;&nbsp;&nbsp; 215 <br>&nbsp;&nbsp;&nbsp; Labeled Lollipops&nbsp;&nbsp;&nbsp;&nbsp; 219 <br>Word Clouds&nbsp;&nbsp;&nbsp;&nbsp; 221 <br>Summary&nbsp;&nbsp;&nbsp;&nbsp; 224 <br> Chapter 10&nbsp; Closing Thoughts&nbsp;&nbsp;&nbsp;&nbsp; 225 <br>Five Steps to Visual Data Storytelling&nbsp;&nbsp;&nbsp;&nbsp; 226 <br>&nbsp;&nbsp;&nbsp; Step 1 Find Data That Supports Your Story&nbsp;&nbsp;&nbsp;&nbsp; 226 <br>&nbsp;&nbsp;&nbsp; Step 2 Layer Information for Understanding&nbsp;&nbsp;&nbsp;&nbsp; 227 <br>&nbsp;&nbsp;&nbsp; Step 3 Design to Reveal&nbsp;&nbsp;&nbsp;&nbsp; 227 <br>&nbsp;&nbsp;&nbsp; Step 4 Beware the False Reveal&nbsp;&nbsp;&nbsp;&nbsp; 227 <br>&nbsp;&nbsp;&nbsp; Step 5 Tell It Fast&nbsp;&nbsp;&nbsp;&nbsp; 228 <br>The Important Role of Feedback&nbsp;&nbsp;&nbsp;&nbsp; 228 <br>Ongoing Learning&nbsp;&nbsp;&nbsp;&nbsp; 229 <br>&nbsp;&nbsp;&nbsp; Teach Yourself: External Resources&nbsp;&nbsp;&nbsp;&nbsp; 229 <br>&nbsp;&nbsp;&nbsp; Companion Materials to This Text&nbsp;&nbsp;&nbsp;&nbsp; 231 <br> Index&nbsp;&nbsp;&nbsp;&nbsp; 233 <br> <br> <br>

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