Designing Connected Content

Name: Designing Connected Content
Author: Carrie Hane

Plan and Model Digital Products for Today and Tomorrow

Paperback Engels 2018 9780134763385

Verkooppositie 2272Hoogste positie: 2272

Verwachte levertijd ongeveer 8 werkdagen

39,34

In winkelwagen

Samenvatting

Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Designing Connected Content explains how to design, plan, and structure content that can be used now and can be ready for the future.

Specificaties

ISBN13:9780134763385

Taal:Engels

Bindwijze:paperback

Uitgever:Pearson Education

Verschijningsdatum:19-4-2018

Hoofdrubriek:IT-management / ICT

ISSN:

Serie:Voices That Matter

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Schrijf een recensie

Uw cijfer

?

Log in om te stemmen

Inhoudsopgave

LET’S GET CONNECTED
1 Designing From the Bottom Up
2 Why We Need a New Way of Approaching Digital Content
3 Understanding Structured Content
STRUCTURING CONTENT
4 Researching the Subject Domain
5 Creating a Domain Model
6 Translating to a Content Model
PUBLISHING CONTENT
7 Designing Connected Content
8 Implementing Connected Content
9 Bringing Your Content to Life
THE FUTURE
10 The Future Isn’t Waiting