Don Bagin,
Edward Moore,
Edward H. Moore,
Don H. Bagin,
Donald Gallagher,
Donald R. Gallagher
e.a.
School and Community Relations, The
Gebonden Engels 2019 12e druk 9780135210659Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
The theory, research, and practice of communication planning
The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more.
Specificaties
ISBN13:9780135210659
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:320
Uitgever:Pearson Education
Druk:12
Lezersrecensies
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Inhoudsopgave
PART I: ESSENTIAL CONSIDERATIONS
- The Importance of Public Relations
- Public Character of the School
- Understanding the Community
- Policies, Goals, and Strategies
- Administering the Program
PART II: RELATIONS WITH SPECIAL PUBLICS
- The Communication Process
- Communicating with Internal Publics
- Communicating with External Publics
- Crisis Communication
- Communication about School Services, Activities, and Events
PART III: COMMUNICATIONS TOOLS
- Working with the News Media
- Creating and Delivering Online and Print Communications
- Conducting Special Issue Campaigns
- Communication School Finance Issues
PART IV: EVALUATION
- Communication Assessment and Accountability
Appendix A: Organizations that Could Be Helpful
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan