School and Community Relations, The

<div class="c-section-headers-number-list_container"> <h3>PART I: ESSENTIAL CONSIDERATIONS</h3> <ol start="1"> <li>The Importance of Public Relations</li> <li>Public Character of the School</li> <li>Understanding the Community</li> <li>Policies, Goals, and Strategies</li> <li>Administering the Program</li> </ol> <h3>PART II: RELATIONS WITH SPECIAL PUBLICS</h3> <ol start="6"> <li>The Communication Process</li> <li>Communicating with Internal Publics</li> <li>Communicating with External Publics</li> <li>Crisis Communication</li> <li>Communication about School Services, Activities, and Events</li> </ol> <h3>PART III: COMMUNICATIONS TOOLS</h3> <ol start="11"> <li>Working with the News Media</li> <li>Creating and Delivering Online and Print Communications</li> <li>Conducting Special Issue Campaigns</li> <li>Communication School Finance Issues</li> </ol> <h3>PART IV: EVALUATION</h3> <ol start="15"> <li>Communication Assessment and Accountability</li> </ol> <h4 class="h5">Appendix A: Organizations that Could Be Helpful</h4> </div>