Winning Middle India

The Story of India’s New-age Entrepreneurs

Paperback EN 2025 9780143467762
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Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and are attracted to the opportunity of breaking open the massive market of Middle India-the next 400-500M Indians just below the top of the pyramid.

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ISBN13:9780143467762
Taal:EN
Bindwijze:Paperback
Aantal pagina's:201
Uitgever:Penguin Random House India

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          Winning Middle India