An Unlikely Audience
Al Jazeera's Struggle in America
Gebonden Engels 2017 9780190655723Samenvatting
No one could deny the impressive ambition of Al Jazeera English when it attempted, in 2013, to infiltrate the United States news market and become the first southern-global network to court a northern-global audience. In Al Jazeera in the United States, William Youmans explains what the seeming failure of the network's decade-long American enterprise reveals about the nature of global news, disputing long-held assumptions about global media in the digital age.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
