Adrian Kuenzler
Restoring Consumer Sovereignty
How Markets Manipulate Us and What the Law Can Do About It
Gebonden Engels 2017 9780190698577Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This book explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the objective of this book to enable the reader to understand the complexity of individual decision-making, so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction in what they buy.
Specificaties
ISBN13:9780190698577
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:360
Uitgever:OUP USA
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan