The Global Cigarette

Name: The Global Cigarette
Price: 238.66 EUR
Availability: InStock
Author: Howard Cox

Origins and Evolution of British American Tobacco, 1880-1945

Gebonden Engels 2000 9780198292210

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The Global Cigarette provides the first authoritative account of The British American Tobacco Company's evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company's own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably in China and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.