Merchants to Multinationals
British Trading Companies in the Nineteenth and Twentieth Centuries
Paperback Engels 2002 9780199249992Samenvatting
Merchants to Multinationals provides the first study of the evolution of British-owned international trading companies worldwide from the late eighteenth century through to the start of the twenty-first century. Geoffrey Jones analyses the complex multinational business groups which emerged, and considers the ways in which the trading companies were forced to 're-invent' themselves in order to compete in evolving political and business environments. Based on many confidential business records, this book provides a new dimension to the literature on international business.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
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- strategisch management
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