Think, Play, Do
Technology, Innovation, and Organization
Paperback Engels 2005 9780199268092Samenvatting
Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole.
This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers.
A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper.
The book outlines a new scheme for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new options, playing with them to see if they are practical, economical and marketable, and then doing: making the innovation real.
Using a diverse range of case studies, the book analyses these changes and their implications for managers, students of innovation, policymakers, and governments.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan