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Entrepreneurship: A Very Short Introduction

Paperback Engels 2013 9780199670543
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What is entrepreneurship? Is it important? What do entrepreneurs actually do? These are a few of the key questions considered in this Very Short Introduction. Paul Westhead and Mike Wright provide a clear guide to all aspects of the process of entrepreneurship, including the diversity of the people involved and the benefits it brings to society.

There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepreneurs do? What is entrepreneurship and why is it important? What is distinctive about entrepreneurs? And where do they come from?

In this Very Short Introduction Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship, providing a guide to the entrepreneurial process. They look at how the actions of entrepreneurs are shaped by the external environment and availability of resources, consider the types of organizations in which entrepreneurs can be found, and look at the diversity in their backgrounds, experience, and how they think and learn. Lastly, they consider the impact that entrepreneurs have on modern market economies and look at the future of entrepreneurship in our increasingly globalized world.


Aantal pagina's:154
Hoofdrubriek:Algemeen management


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1: The importance of entrepreneurship
2: Discovering and creating opportunities
3: Exploiting opportunities
4: Entrepreneurs' context
5: Entrepreneurial thinking and learning
6: Forms of entrepreneurial ventures
7: The future

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        Entrepreneurship: A Very Short Introduction