G. Foxall,
Jorge M. Olivera-Castro,
Teresa C. Schrezenmaier,
V. James
e.a.
The Behavioral Economics of Brand Choice
Gebonden Engels 2007 9780230006836Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Specificaties
ISBN13:9780230006836
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Marketing, Reclame en verkoop, Marketing
Lezersrecensies
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Inhoudsopgave
Preface Brand Choice in Behavioral Perspective The Substitutability of Brands Behavior Analysis of Consumer Brand Choice: A preliminary analysis The Behavioral Ecology of Consumer Choice: How and what do consumers maximize The Behavioral Economics of Consumer Brand Choice: Establishing a methodology The Behavioral Economics of Consumer Brand Choice: Patterns of reinforcement and utility maximization Patterns of Consumer Response to Retail Price Differentials Dynamics of Repeat Purchasing for Packaged Consumer Products Consumer Brand Choice: Individual and group analyses of demand elasticity Deviations from Matching Law in Consumer Choice
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
