W. Tsai
Reading Shenbao
Nationalism, Consumerism and Individuality in China 1919–37
Gebonden Engels 2009 9780230019829Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.
Specificaties
ISBN13:9780230019829
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
Table of Figures Acknowledgements Glossary Introduction Patriotism and Gracious Living in Tobacco Advertising Saving for Happiness - Individual Banking Accounts Advertisements The Modern Housewife - A New Kind of Shanghai Woman Shame, Guilt, and National Products Ziyoutan Revisited – The Literature Supplement and Its Writers Re-defining Shenbao's Readership Postscript: On ambivalent individualities Bibliography References
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan